Currently there are 3 different URL options for News Articles.
1.) Default Mode
This is currently the default way of displaying Urls:
2.) Shortened Mode
You may have realized that the above url had some redundant parts, e.g. articleType/ArticleView.
Recognizing this, you can now configure news articles to display the url in this format:
To do this, you can turn it on in admin options -> main options -> seo options -> shortened mode.
You should also turn on canonical urls when switching to this mode to make sure you don't suffer a SEO penalty.
As of 00.09.00, both these features are turned on by default
3.) iFinity UrlMaster
The final mode is a commercial solution and involves UrlMaster and the News Articles provider.
This will allow you to produce urls like:
You can find UrlMaster here:
And the provider here:
Note: As per the announcement regarding DNN acquiring iFinity, we're hoping to move the provider inside News Articles and tap into the new core features in Q1/Q2 2013 (whenever the ifinity features are integrated).